OUGD502 PPP2: Studio briefing

PPP2
OUGD502
STUDIO BRIEFING


This module focus's on personal & professional practice and intwines with other modules
4 main components

Research & evaluation 25%
Critical awareness & Analysis 25%
Problem analysis & project management 25%
Professionalism & communication 25%

- Contextual & ethical dimensions
- More in depth taking about copyright ect
- Start blogging on PPP


STUDY TASK

At the start of the PPP module at level 4 we were asked to identify 5 things that we wanted to improve. The study task set from this session was to reflect on the lists that we made

Identify and explain 5 things that you want to improve?

1: Awareness of target audience- Often design what I personally like and forget about the target audience and purpose of the design.

2: Drawing skills- I am not the most qualified drawer, although i would like to explore and try out bringing illustration into my work.

3: Team work- I am more comfortable working individually, i am not a very confrontational person and sometimes find it hard to speak out against something/someone.

4: Adobe editing suite- With so many programmes and tools available, i would like to experiment more and learn to use the amazing digital facilities at my finger tips.

5: Use of colour- Something that daunts me as it isn't a skill that comes naturally to me.

REFLECTION

1: Awareness of target audience - I think my awareness of target audience has improved no end, i now understand the purpose of a product, who it is aimed at and why it is aimed at that person. This is mainly down to my ability to research more in-depth and more efficiently.

2: Drawing skills - I don't think i have developed my drawing skills that much, but i don't necessarily see this as a bad thing. Instead of developing a skill that isn't relevant to my practice I have instead focussed on honing the existing skills i have as well as practicing new ones that are relevant to my practice, e.g. Screen printing.

3: Team work - I think that over the year i still struggled with collaborative briefs. I found it hard to speak up for my design decisions and what i believed to be right. This is down to my fear of confrontation and is a self confidence issue. I feel that as my design practice gets stronger and i become more confident in my work i will be able to be more assertive and out spoken and challenge other people's opinions.

4: Adobe editing suite - I think my adobe editing skills have developed a lot, I now feel more confident when using indesign and illustrator, rather than being dependent on photoshop which is actually the wrong tool for layout and graphic design. Over the summer i also challenged my self to use Illustrator in particular as that was a weakness in my knowledge in the adobe suite. I think i still have a long journey trying to master the skills needed to use the software efficiently and seamlessly between projects, however i have mad a start which i am pleased with.

5: Use of colour - I have discovered that i am actually in fact quite naturally aware of colour choices, contrary to my statement last year. I have always designed with muted and limited colour schemes and always thought i should be using a wider range, however i have now learned that you don't actually have to throw every colour under the sun in to a design to make it eye catching.

Over all on reflection i have come a long way since writing the list at level 04, but am of no illusion that i still have a long way to go, and so much more to learn, which is exciting and i can'twait to get started.