PESONAL BRANDING
PRINT TESTS
From my research I really liked a business card that was spot varnished black on black. This was a technique I really liked. However due to time constraints and costing I decided to print black on to black. The technique worked really well for the front of the logo, however the back, where all the important information was wasn't as clear.
I then decided to try creating a duplex stock. I tried with a mixture of grey and white tones. I then decided that the white business card was by far the strongest. I am really pleased to have discovered this technique. They are easy to recreate and inexpensive to print.
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